Over the past couple of years, SEO has evolved faster compared to previous decade. And this has made it tougher for users to keep up with most recent updates. The launch of Penguin and Panda changed the way things worked before. In short, the way Google utilized to rank website has changed a whole lot. But in order to reach your objectives, be sure you avoid some common SEO mistakes.
Within the start, Google claimed that it would rank websites who have by far the most relevant content on its first page. This statement is still valid. What has happened would be that the search engine has become a lot better at getting the objectives. Quite simply, now, Google is at stronger position to be aware what is applicable and precisely what is not.
So, what you should do is offer content which is relevant and get away from content is not related to your niche. Obviously, the information should be informative and unique.
People have used many illegal methods for cheating the search engine algorithms for traffic, exposure and backlinks. Many of these tactics can certainly still provide you with a temporary edge, but they are unhealthy for your blog site or website for that long-term.
So, you ought to avoid using low-quality, duplicate content, keyword stuffing, questionable redirects or cloaking for traffic. It might be tempting to get these short-cuts, however they will just hurt your ranking, and might enable you to get banned for good.
It really has been a typical perception that photos, videos and other graphics produce a website more attractive for the viewers. To some extent, this perception holds true; however, there must not be an excessive amount of it or perhaps your website is going to take ages to load. Your viewers don’t have day to wait to your site to load. If your blog takes longer to load than other websites, the viewers will just click away. You will not only lose viewers, you will also lose ranking against other websites.
Navigation is probably the most important factors for any website. It’s important for both viewers and check engines. Ideally, your viewers should be able to have the desired information out of your website in 1 or 2 clicks. This will not be a simple task for you. So, what you can do is defined important content on the main page of your site. This users can get what they desire more easily.
You might not desire to be enthusiastic about obtaining a lot of backlinks. Even though you don’t have to have backlinks from authority websites to establish your credibility, it will help a lot. However, what you should do is make an effort to get backclinks in a nature fashion. But it’s a bad idea to buy backlinks. This is one of the worst mistakes that you could make.
So, if you are planning to start a whole new website, make sure you understand and get away from these common mistakes. Earlier in 2013 Google presented its Penguin 2. and a lot more recently the Penguin 2.1, which were targeting manipulative SEO techniques. It has struck fear into the hearts of some webmasters as reports again surface on the internet of web sites affected or penalized worldwide.
As affected businesses, or the SEO companies they engage, make an effort to get over a Penguin penalty, many had resorted to either deleting bad links or getting them disavowed making use of the tool Google provided. This is an irony given that these same companies had previously probably spent decent money on backlink building for SEO.
So on the backdrop from the Penguin updates, does this suggest that link-building should not be used as an SEO tool? Not at all. While spammy link building will probably bring more harm than good getting into the long run, you can still find several tried and tested backlink building tactics that one could legitimately use to push your internet site (or those of your client’s) the wzajne engine ladder towards greater visibility.
Anchor Text Diversification. SEO companies have long known about the effectiveness of key phrases. Hence to be able to give their client’s website a better improvement in rankings in the search engine results page (SERP) for keywords relevant to their business, some SEO companies had previously centered on using keyword rich anchor-text for link-building. Unfortunately to them, unnatural key phrases profile became one of the targets in the various Penguin updates plus some sites they had that previously ranked well were now penalized.
Today, most SEOs know the importance of ensuring they diversify their key phrases. Should you be doing link building on your own, make sure you do it too. Use your brand, website address as well as phrases like ‘Read more’ or ‘Click here’ to incorporate variety to your anchor-text and keep them looking natural.