I have known paranoid individuals for most of my life. Usually their paranoia is self-destructive, not a pleasant thing to experience. Some individuals are paranoid that others are trying to take their wealth, or their wife, or their glory, or that they will be contaminated and made ill. The gamut of fears that paranoid individuals believe they confront is endless. These insecurities can become severe handicaps that may handicap one as life unfolds.
On the contrary, paranoia for the entrepreneur or even an inventor is generally a healthy mindset, in terms of their work product is concerned. We counsel clients to assume that somewhere, someone is focusing on a concept that can beat or surpass their idea in the marketplace. Another part of oft provided advice is this: “time is not really an entrepreneur’s friend”.
The tech world of the 1970’s and 1980’s was the middle of the highest entrepreneurial explosion of all time. Whole industries were born and also the nature of human existence was radically changed, and improved, as new applications were discovered and commercialized by these ambitious pioneers. The Inventhelp Invention Stories has always provided the highest rewards to the first to market mover. Being paranoid is actually a worthy and necessary trait that all successful innovators possess and control within their push to get their idea towards the market before competitors.
After putting himself from the University of Kentucky (B.A. Broadcast Journalism, 1969) and serving in america Marine Corp, Mr. Ficke commenced an occupation in the cosmetic industry. After rising to National Sales Manager for Vidal Sassoon Hair Care at age 28, then he launched numerous ventures, including Rubigo Cosmetics, Parfums Pierre Wulff Paris, Le Bain Couture and Fashion Fragrance.
Geoff Ficke has been a serial entrepreneur for almost fifty years. As a small boy, earning his spending money doing odd jobs in the neighborhood, he learned the need for selling himself, offering service and good value.
Retailers always assume the stance of what have you ever accomplished for me lately!
I cannot overstate the significance of paranoia and urgency to be essential arrows inside the successful entrepreneurs quiver. We have seen the unsettling despair that engulfs inventors that see their work, dream and investment scuttled by overconfidence and delay. It is not pretty to experience, but happens far more frequently than you can imagine. The true waste is it can almost always be averted if prudent steps are taken to move and stay aggressive.
Paranoia and urgency are first cousins when trying to launch How To Get A Us Patent On An Idea, service or idea. The the fear of getting beat to keep shelves with a competitor insures that driven entrepreneurs move expeditiously to perfect and launch their enterprise as quickly as reasonably possible. This can be positive paranoia.
The great Technology entrepreneur Andy Grove used to be asked what dictum he used as being a basis for running his Company, Intel. His response was simple: “merely the paranoid survive”. Mr. Grove grew Intel coming from a garage business in Silicon Valley in to the world’s largest computer chip manufacturer and a lynchpin within the fabulous spread of technology into virtually any home and office in the world.
The key to insure continued success is the speed which the innovator uses to penetrate the market. The first to market mover has the advantage of being identified by the trade because the “real innovator”. They have got introduced jxegmd product which defines the course. While knock off products could be cheaper, or come in a variety of styles, they are seen as followers, not leaders, if the entrepreneur moves aggressively to distribute the piece towards the widest sales universe.
Once the product hits store shelves, to be able to secure long term success, a new type of paranoia has to can be found in to play. At this time, the inventor must confront the opportunity, actually the probability in the event the product achieves initial success, that competitors will immediately begin the whole process of knocking off, or duplicating the I Have An Invention. Duplication could be the best form of flattery. However, when a well-healed competitor decides the opportunity is ripe they can flood the market with cheaper versions in the product. You need to anticipate and be equipped for this probability.
A second answer to cementing an initial to promote mover advantage is: quickly follow-in the launch item/s with line extensions. Here is another absolute marketing reality: Your products or services is rarely the greatest, just the latest”. Buyers will watch sales trends. Once your launch item actually starts to gain traction, they may wish to really know what new items you have visiting stoke the pipeline.