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Musical.ly users opened their phones to a surprise today as they found the application replaced with a new logo and name: TikTok. The application was acquired by Chinese company ByteDance in November 2017, which utilized Musical.ly into its own TikTok app this morning. Existing Musical.ly users have already been migrated over to their new TikTok accounts, which have been updated with a brand new interface but nonetheless retains the core feature of both apps: short-form videos approximately just a few seconds.

Teen karaoke app Musical.ly, that have just reached a milestone of 100 million monthly active users, is an element of ByteDance’s larger strategy to break into the usa market. Inside the first quarter of 2018, free fans tik tok was the world’s most downloaded iOS app, according to a study from US research firm Sensor Tower. TikTok will always be a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You could have even seen Douyin clips floating around before: maybe as the “Karma’s a bitch” makeover meme that went viral earlier this season, or news of Peppa Pig getting banned through the platform as a result of her status as being a “subversive gangster icon.”

Some Musical.ly users are welcoming the changes, while some are debating how to identify themselves going forward: musically is now “tik tok” however i will always be a muser. not just a clock. With Vine successor v2 “postponed indefinitely,” TikTok may seem like the closest thing we’ll reach having Vine back. But although Musical.ly and TikTok both are platforms for sharing 15-second videos, TikTok will be missing an essential part in the Musical.ly history, which was built on teens lip-syncing and dancing to music. Full functionalities to create karaoke videos continue to be there, but rebranding the app with a new name and forcing the existing Musical.ly users to migrate to a new platform is really a move that may alienate the original community. It’ll be up to the teens to choose whether TikTok’s popularity in China will translate to success in america.

Beijing ByteDance Technology will merge teen karaoke app Musical.ly featuring its popular short-video sharing platform TikTok to generate one global app underneath the TikTok brand, in a push to become the world’s go-to destination for short-form video content and creation. By registering you accept to our T&Cs & Online Privacy Policy

The brand new app will retain the most famous highlights of both platforms and existing users may have their account, content and fan base automatically migrated to the new TikTok app, which will use a new logo and interface. The brand new app includes upgrades such as a “reaction” feature which allows users to respond to friends’ videos right from the phone and enhanced creative tools, the company said in a statement on Thursday.

“Musical.ly recently reached a new milestone of 100 million monthly active users so we are excited to enter into a brand new chapter,” said Alex Zhu, co-founding father of Musical.ly and senior vice-president of TikTok. “Combining Musical.ly and TikTok is really a natural fit because of the shared mission of both experiences – to produce a community where everyone could be a creator.”

TikTok is really a short-video sharing platform where users can watch and produce quick videos using music, stickers and animations as effects. It absolutely was probably the most downloaded non-game app inside the Apple app store globally within the first quarter of 2018, reaching 45.8 million downloads, based on Sensor Tower, the San-Francisco-based mobile app research firm. The China ydpfbm of TikTok, called Douyin, will stay as a stand-alone app.

Along with the new app, TikTok is launching a number of new creator programmes to provide users with tech support, performance insights and help with growth strategy. It is additionally launching a whole new safety centre, “to build a web-based experience that feels safe and welcoming,” according to the statement.

Most widely used iPhone app Tik Tok hits 150 million daily users in China. Although messaging remains to be the dominant activity in China on mobile, users get more than tripled how much time they spend watching short videos within the last year, in accordance with the China Internet Report co-authored by the South China Morning Post, Abacus and 500 Starups.The number of monthly active users for brief video apps in China, where Douyin competes along with other platforms including Tencent Holdings-backed Kuaishou, doubled in 2017 to 414 million, in accordance with the report. The industry, however, has faced a crackdown on content deemed “vulgar” by Chinese authorities and rising need for more privacy controls to guard minors.

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